Hello,
Some speakers actually target and choose the demographics of their audience. For example, I’ve heard Stan Atkinson and his business partner talking on KFBK Newstalk radio about reverse mortgages. The audience of KFBK listeners are generally older. Stan and his partner are looking for established homeowners who might be close to retirement. Their goal is to reach as many people as possible through their radio advertisement, and share with the audience how they can save money by committing to a reverse mortgage. Essentially, while their commercial is airing, they are speaking to literally thousands of people, and inviting them to participate in their upcoming seminar.
Once the seminar has been conducted, Stan and his partner will have made their topic relevant by targeting an older audience. They have a better chance of selling their product because they were careful with choosing the best radio station to deliver their message and reach their targeted audience. Stan, former news anchor for KCRA is a celebrity, and he has the ability to capture many peoples attention just by his name. Since most people find him credible, he will have a very good chance of connecting with his audience, and developing a successful business. Thank you for reading my blog!
Max
I like your perspective on how much knowing your audience helps you determine how and what to present to them. This is a great example of the way we can go out into the world and apply what we're learning here. I think for anyone that deals with the public, in sales or service type professions these ideas will be especially useful. My jobs have always kept me pretty much behind the scenes but even then we have a service to provide within the company and keeping these ideas in mind can really help us all to do a better job.
ReplyDeleteI have to agree with you that knowing your audience is one of the most important things. If you are a business it can make you sink or swim. If you're a politician same thing incorrect message and you won't be elected. One thing that makes a college speech class tough and interesting is that you don't know your audience. Your audience runs the gambit from individuals who have a lot of life experience to those whom are just getting out there in the world. It will make preparing some speeches a little tougher especially if that is something that makes you nervous giving speeches.
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