Creating an audience by using specific demographic information is very powerful because the speakers invites and chooses individuals to participate based on specific characteristics. For example, if I worked for UC Davis Medical Center (UCD), and my goal was to educate high school students on the endless medical careers available, I would visit high schools and speak about all of the many careers in the medical field. Too many people think that the medical field just consists of nurses and doctors. There are so many other medical career options! I would leave behind a handout stating the different opportunities within UCD along with a contact telephone number encouraging students to call and meet with UCD staff to learn more about potential careers and the education requirements. Sierra College used this approach with their free workshops. Participation is specific. For example, if you are interested in learning how to use your scientific calculator more efficiently, you can attend a workshop and the speaker will show you what all of those lovely buttons do on your calculator.
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