Monroe’s Motivated Sequence is just that, a “Motivated Sequence” of motivational statements in a speech. Using the five-step organizational pattern allows the speaker to focus on one step at a time, and build on each step. The goal is to motivate the audience to take action. In other words, the speaker must motivate the audience to go whatever the speaker is asking whether the speaker is asking for church donations, selling magazine subscriptions, or soliciting volunteers. I prefer to use the “problem-solution” pattern of organization because its sequence is designed to “sell the audience.” Monroe developed this sequence in 1930 and used it to keep sales presentations organized. Persuading is really selling; therefore, if you want to persuade the audience you must sell the audience on your idea or concept. You must first grab your audiences attention; next, present a problem that must be addressed; then offer a solution to the problem; next help the audience to see how life will change for the better with the solution; and finally offer a specific plan to implement the satisfaction step. Following these five steps for persuading the audience is the foundation of a successful motivating persuasive speech.
Max
I liked the problem solution pattern as well. I took a slightly different angle on it however. I liked how it didn't appeal to emotion as much. I liked that you could go in and clearly state the problem and how you are going to solve the issue. This removes a lot of the emotion form the equation at least from my understanding of it. There are no heart filled stories or emotional tear jerkers. Just plain and simple there is a problem and this is the solution for the problem. I think if we follow the steps that are presented to use we will be able to produce very effective persuasive speeches.
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